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Amazon Fire TV’s new remote copies the worst thing from Roku

Amazon Fire TV'southward new remote copies the worst thing from Roku

Amazon Fire TV's new remote copies the worst thing from Roku
(Paradigm credit: Amazon)

Pour ane out for Amazon Burn TV'south old, elegant Alexa voice remote. Amazon is copying the worst affair most Roku's remote past calculation four preset buttons for streaming services. They're brightly colored and don't appear to exist programmable, which means if y'all don't subscribe to those four services, the buttons are totally useless.

Amazon revealed the new Alexa vocalism remote (tertiary gen) on Midweek. The product description enthuses, "Get to your favorite content quickly with preset app buttons for Netflix, Prime Video, Disney+, and Hulu." Three of those presets also exist on Roku's voice remote, though it swaps in Sling for Prime number Video.

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The new Alexa Voice remote also adds a guide push that takes you to a cablevision-like filigree of live programming. The remote volition start shipping with Fire TV Stick (3rd gen) devices and tin also be purchased separately for $29.99 on Amazon. The remote is uniform with Burn TV Stick (second and third Gen), Fire Television Stick 4K, Fire Television set Stick Lite, and Burn Television receiver Cube (1st and second Gen). Information technology does not piece of work with Fire TV Edition smart TVs.

The Prime Video push makes sense, since Amazon wants to keep users in-house every bit much every bit possible. But why add presets to its competitors? The respond can just exist: $$$. A Bloomberg report revealed that Roku charges Netflix and other streamers for the real estate on its remote: "At $1 per customer for each push, the price tin quickly add upward to millions of dollars in monthly fees."

Think of the presets more similar advertising space, tiny billboards that send users directly to streaming services. And since Roku and Amazon are the No. 1 and ii streaming device makers in the U.Due south., that'due south a lot of billboards in homes. Even the virtually recent iteration of the Chromecast With Google TV has a remote with Netflix and YouTube buttons (Google owns the latter, simply the onetime is surely making them some money).

Again, if you don't happen to subscribe to all (or any) of those services, the buttons are entirely useless. If Amazon and Roku simply cared about user experience, they could accept designed their remotes with four blank, programmable buttons so that users could create shortcuts to their favorite apps.

(Notation: The Roku Ultra comes with a remote that does have two programmable buttons.)

The Fire TV'southward previous remote was so uncomplicated and elegant that adding branded presets makes it feel cluttered and garish. And does Amazon really need more coin by selling remote space? On the other hand, using a preset is a quick style to escape the all-Amazon-all-the-time vibe of the Burn TV interface. And then, your mileage may vary.

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Kelly is a senior writer roofing streaming media for Tom's Guide, and then basically, she watches Tv for a living. Previously, she was a freelance amusement writer for Yahoo, Vulture, TV Guide and other outlets. When she'south not watching TV and movies for piece of work, she's watching them for fun, seeing live music, writing songs, knitting and gardening.

Source: https://www.tomsguide.com/news/amazon-fire-tvs-new-remote-copies-the-worst-thing-from-roku

Posted by: yorkshoemah.blogspot.com

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